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A KOL is a personal brand with high-quality content that attracts a large number of fans. Fans, while consuming content, also provide attention value to the KOL.
“Proof of Social” helps KOLs to build a more cohesive fan community, and the accompanying incentives significantly boost the engagement rate of published content. KOLs and fans mutually benefit each other, with KOLs having the option to give back a portion of their profits to the fan community in the form of tokens. Meanwhile, ShineX also fund KOLs.
Moreover, KOLs can also contribute in other channel, earning incentives as X-Creators.